Arket Seasonal Campaigns

For this seasonal campaign, I developed a visual direction for Arket that blends bold typography with clean, Scandinavian-inspired aesthetics. The goal was to create eye-catching outdoor posters that highlight the brand’s fashion photography in natural daylight, while maintaining Arket’s minimal and elevated identity. This project involved defining the art direction, selecting photography, designing layouts, and ensuring the final visuals worked seamlessly across print and digital placements. The result is a cohesive campaign that feels modern, confident, and unmistakably aligned with Arket’s brand values.